Sell Smarter
Marketing Plan
Backed by data-driven strategy, Compass listings spend less time on market than the industry average. Fewer days on market mean more value for you.
With years of experience assisting homeowners sell their homes and condos, we have developed a solid marketing plan with innovative techniques to bring qualified and motivated buyers to your property and ensure a smooth transaction from start to finish.
28,000+ Top Agents in Luxury Markets
By The Numbers
250M+
Annual Website & Social Media Impressions
307M+
Annual International
Buyers Reached
1.4M+
Annual International Website Visitors
150B+
2021 PR
Impressions
Compass
Pre-Marketing Advantage
Coming Soon
Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market.
Drive interest with exclusive marketing and gain insights before officially launching.
Private Exclusives
Sell Your Home, Keep Your Privacy.
Sell your home, keep Your private exclusive allows you to control what information is shared about you and your home while still getting exposure to top agents at Compass.
2-3x
More Views by Consumers
And Agents
7%
Fewer Days on the Market vs.
That Go Straight To Active
~19%
More Traffic at an
Open House
Reach More Prospective Buyers with Intelligent Digital Advertising
By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
A Multi-Channel
Maketing Approach
Designed to Stand Out
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
Compass uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Assesing Our Strategy and Monitoring the Market
Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your website.
Our Powerfull Voice In
The Press
150B+
2021 PR
Impressions
#1
National Media Coverage
Compared to Top Brokerages
50+
Countries Your Home
Syndicates To
96+
International Portals
Your Syndicates To
What is the Compass Marketing Plan?
The Compass Marketing Plan is a data-driven strategy designed to sell homes faster and for maximum value. It combines digital advertising, social media outreach, PR, and high-quality marketing materials to attract qualified buyers.
What digital advertising tools does Compass use?
Compass leverages targeted social media campaigns, online ads, and email marketing to reach buyers where they are online, increasing exposure and demand for your property.
How does Compass showcase my home?
Compass uses professional photographers, brochures, postcards, and multi-channel marketing to present your home in the best light and attract more potential buyers.
How does the Ben Lalez Team monitor marketing performance?
Using proprietary tools like Collections and Insights, the team tracks website traffic, market trends, and buyer engagement, adjusting the marketing strategy to maximize results.
How far does Compass syndicate listings internationally?
Compass syndicates homes to over 50 countries and 96+ international portals, ensuring maximum global exposure for your property.
Why should I choose the Ben Lalez Team for marketing my home?
With years of experience, Compass technology, and a multi-channel marketing approach, the Ben Lalez Team delivers faster sales, more visibility, and higher value for your home.